Guiding Vision. Driving Results.

Elevate Your Business. Enhance Your Life.

Success is more than just financial achievement—it’s about harmonizing your business ambitions with your personal dreams.

Welcome to Define Your Light, where I help passionate entrepreneurs like you thrive in both business and life. By blending creative vision with structured guidance, I provide the framework and discipline you need to grow while staying true to your passion and creativity.

Strategic Guidance Meets Personal Fulfillment

  • Create Your Strategic Path to Business Growth: Together, we'll design a plan that aligns your personal fulfillment with business success.

  • Unlock Your Full Potential: With clear, actionable steps, you'll have a roadmap to achieve your goals without the guesswork.

  • Align with Your Values: I focus on deep, transformative growth that's in sync with your values and long-term objectives, while also celebrating the quick wins that keep you motivated.

Here's how I support your journey:

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Benefits of a Personalized Business Roadmap

A personalized business roadmap offers a clear, step-by-step plan tailored specifically to your company's unique goals, challenges, and opportunities.

Here's how it propels your business forward.

Turn Insights into Action

We don't just talk strategy—we help you turn insights into action with a roadmap that outlines exactly how to move forward.

You’ll know exactly where to invest time, money, and effort for maximum impact, optimizing your resources to drive growth without wasting energy on ineffective initiatives.

Efficient Resource Allocation

Enhanced Accountability

A roadmap provides milestones and timelines, creating built-in accountability. Everyone on your team knows their role and what's expected of them, making it easier to track progress.

With a strategic roadmap focused on execution, you can make informed, confident decisions. It eliminates uncertainty, as you'll have a clear understanding of the "why" behind every move.

Confidence in Decision-Making

Immediate Next Steps

Instead of vague strategies, your roadmap breaks down each goal into manageable, actionable steps that can be implemented right away, ensuring tangible progress and quick wins.

Clarity and Focus

Your roadmap provides clear, step-by-step guidance, giving your team a precise direction by prioritizing initiatives that align with your specific objectives. No more guessing or chasing distractions—your team stays focused on what truly matters.

Tailored Action Plan

Each roadmap is a customized action plan, designed to move your business forward based on your unique goals. It considers the unique aspects of your industry, market conditions, and internal capabilities.

A personalized roadmap is your custom-built strategy to accelerate business growth, align your team, and ensure sustainable success. It’s not just a strategic document but a practical tool designed for immediate and impactful action.

Empowering Your Vision - Elevating Your Success -

Empowering Your Vision - Elevating Your Success -

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Why Choose Define Your Light for Strategic Planning?

With my support, you'll:

  • Experience Meaningful Growth: Propel your business forward with strategies tailored to your unique goals.

  • Reclaim Time for What Matters: Optimize your time so you can focus on what you love, both in business and life.

  • Align Business with Personal Goals: Ensure your business success complements your personal aspirations.

Whether you're feeling overwhelmed, aiming to scale, or seeking balance, I provide the structure, insights, and encouragement you need for lasting success.

Ready to shine and thrive? Book your free consultation today, and let's start defining your path to success!

Two businesswomen strategizing, creating a business growth plan.

Grow Your Business Efficiently.

Create Time for What You Love.

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What you can expect.

  • Personalized Strategy


    Using my proprietary software, I create a personalized roadmap tailored to your unique strengths, challenges, and goals. This plan covers every aspect of your business—from market positioning to operational efficiency—ensuring your strategy aligns perfectly with your vision. Together, we’ll embark on a transformative journey, guiding you toward sustainable success and lasting fulfillment.

  • Actionable Insights


    In our strategic planning sessions, I provide clear, actionable steps to help you achieve your goals. I focus on practical tasks that drive real results, empowering you to overcome challenges and seize opportunities with confidence.

  • Holistic Approach


    I take a holistic approach that integrates every aspect of your life and business. My strategies are designed not only to boost profitability and strengthen your market position but also to nurture your well-being and promote work-life balance. Together, we’ll create an environment where your professional goals thrive alongside your personal fulfillment.

  • Ongoing Support


    Beyond creating strategies, I offer ongoing support through comprehensive consulting services. Whether you need advice, implementation guidance, or marketing expertise, I’m here to ensure your strategy adapts and stays effective at every stage of your journey.

Partner with Define Your Light:
Experience Strategic Transformation

At Define Your Light, I empower businesses to thrive by creating a strategic roadmap tailored to their specific needs. From visionary planning to hands-on execution, my approach ensures your business not only meets its goals but exceeds them, paving the way for exceptional growth and success.

Key Benefits of Strategic Business Roadmaps:

  • I craft forward-thinking strategies that align your business goals with emerging market opportunities. Through detailed analysis of trends and risks, I empower you to seize opportunities and position your business for lasting success and sustainable growth.

  • I connect your business with the right people, tools, and technologies to enhance efficiency and deliver impactful results. By strategically optimizing your budget, workforce, and processes, I empower you to streamline operations, boost productivity, and ensure every resource aligns with your goals.

  • I bring a strategic mindset that helps you navigate challenges with innovative, tailored solutions. Whether you're dealing with operational inefficiencies or market disruptions, I provide creative approaches that empower you to overcome obstacles with confidence and resilience.

  • I help you build strong, trusting relationships with key stakeholders—clients, partners, and investors. By aligning your business vision with their needs and aspirations, I enable you to create lasting partnerships that drive mutual growth and long-term success.

  • In today’s fast-changing landscape, agility is essential. I equip you with strategies that allow you to adapt quickly to shifting market conditions, ensuring your business stays competitive and thrives in the face of uncertainty.

  • By staying at the forefront of emerging technologies and industry trends, I help your business embrace innovation with confidence. Whether launching groundbreaking products or integrating cutting-edge solutions, I provide insights that keep you ahead of the curve, driving your business toward a bright and dynamic future.

  • I provide more than strategic ideas—I offer practical, step-by-step guidance to turn your vision into reality. With my dedicated support, I ensure your strategies are executed with precision and excellence, helping you achieve the success you’ve always envisioned.

  • With my clear insights and customized roadmap, you gain the clarity and confidence to make informed decisions that drive measurable, impactful results, empowering you to reach your full potential.

Success is born from clarity, guided by vision, and fueled by action. When you define your path, align your strengths, and embrace your unique brilliance, the possibilities are limitless. Let’s turn your vision into reality and create the life and business you’ve always imagined!
— Erin, Ceo define your light

Working with Erin has been a game-changer for my business. As a solopreneur, I wear all the hats in the biz, and it can be a lot to juggle!

Linda D
Personal Transformation Coach

My intentionality has increased—I used to feel overwhelmed with where to begin, but now I have a clear roadmap and goals, like a compass, guiding me through my daily decisions. This focus and clarity has boosted my confidence in pursuing my vision.

Audrey T
Licensed Esthetician

Begin your journey toward success and balance.