Bringing Clarity, Strategy, and Execution to Your Business Growth
I help ambitious entrepreneurs move from overwhelm to confident execution—with a clear, customized roadmap to sustainable success.
Meet Erin Jernigan
Hi, I’m Erin. Over the last 30+ years, I’ve built companies from the ground up, led dynamic sales teams, and scaled an 8-figure business. But my journey isn’t just about business success—it’s about creating a life I love and helping others do the same.
I founded Define Your Light because I believe entrepreneurs don’t need more generic strategies—they need a custom roadmap that aligns with their vision, strengths, and goals.
If you’re scaling, pivoting, or simply feeling stuck in the chaos, I help you cut through the noise and execute with confidence.
My Mission:
Turning Complexity Into Actionable Growth
Whether you’re:
✔ Scaling but feeling overwhelmed by too many moving pieces...
✔ Struggling to prioritize opportunities that actually move the needle…
✔ Looking for strategic guidance and accountability to execute effectively…
I provide tailored business roadmaps, strategic consulting, and ongoing support to help you move forward with confidence.
At Define Your Light, I help entrepreneurs, business owners, and leaders gain clarity, focus, and momentum—without the burnout.
A Bit About Me Personally
I’m not just a businesswoman—I’m a proud mother of four. With two grown children and two energetic toddlers, I know firsthand what it means to juggle priorities while building something meaningful.
One of my children is part of the autistic community, a journey that has deeply shaped my perspective on life, leadership, and business. It has taught me the importance of adaptability, patience, and building systems that work for unique strengths—values I bring into every client session.
Beyond business, I’m passionate about:
🎙️ Continuous Learning → I dive into the latest business trends, technologies, and strategies to stay ahead.
📢 Advocating for Neurodiversity → Creating inclusive environments where everyone’s strengths are recognized and valued.
🌱 Helping Entrepreneurs Build a Business & Life They Love → Because success shouldn’t come at the cost of balance and fulfillment.
From guiding business owners to scale with clarity to advocating for a more inclusive world, my mission is simple: help you build a thriving business while creating a fulfilling life.
Let’s Start Working Together!
If you’re tired of feeling stuck, let’s map out your next steps—so you can focus on what truly moves your business forward.
If you’re not sure if a full-day strategy session is right for you, let’s start with a free, no-obligation discovery call to discuss your goals and business needs.