Founder & CEO, Define Your Light
Strategic Partner | Business Builder |
Your Biggest Supporter
About Erin Jernigan
From Business Owner to Strategic Advisor
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Hi, I’m Erin Jernigan. With over 30 years of diverse business experience, I’ve built companies from the ground up, led dynamic sales teams, and owned an 8-figure business. But my journey goes beyond business success—it's about creating a life I love and empowering others to do the same.
After achieving success in my ventures, I felt a calling to share my insights and help fellow entrepreneurs grow their businesses while maintaining balance in their lives. That’s why I founded Define Your Light—to provide the strategic guidance and hands-on support business owners need to thrive both professionally and personally.
Empowering Your Business & Your Life
Define Your Light is more than just a business name—it’s a guiding philosophy. I believe every person and business has a unique brilliance, a radiant "light" that sets them apart.
My mission is to help you uncover that light, harness your strengths, and bring your vision to life. Whether you’re looking to clarify your business goals or create balance between work and life, I’m here to support you every step of the way on this transformative journey.
My Business Values
Personalized Strategy: No two clients are alike, and that’s why every solution I offer is meticulously tailored to your unique needs, aspirations, and vision.
Balance Between Business and Life: True success transcends mere revenue—it's about building a business that harmonizes with and enriches the life you desire.
Continuous Learning & Growth: My passion for evolution drives me to constantly learn new skills and stay ahead of industry trends, ensuring my clients remain competitive and thrive in their endeavors.
Partnership & Trust: In our collaboration, I’m not just your advisor; I’m your dedicated strategic partner, wholeheartedly committed to your success and growth every step of the way.
A Bit About Me Personally
I’m not just a businesswoman—I’m a proud mother of four, with two grown children and two energetic toddlers. One of my children is part of the autistic community, an experience that has deeply shaped my perspective on life and business. It has taught me the importance of acceptance, awareness, and adaptability—values I carry into my work and daily life. Advocating for neurodiversity and creating an inclusive environment is a mission I hold close to my heart.
My children remind me daily of the importance of balance, flexibility, and joy. When I’m not working with clients or spending time with my family, I’m diving into the latest business trends, technologies, and strategies that drive growth.
As an avid podcast listener, I constantly seek new insights from industry leaders, whether it’s about scaling operations or finding ways to reclaim time for what matters most. I’m committed to continuous learning and growth, both personally and professionally.
From guiding business owners to scale their operations to advocating for a more inclusive world, my mission is to help you build a thriving business while nurturing a fulfilling life.
“Your brilliance is already within you, waiting to be defined. When you embrace your unique light, the path to success becomes illuminated with purpose, balance, and possibility.”
— Erin Jernigan, CEO Define Your Light